Parloa
Branding
Digital
Experiential
Over the past two years, the foundations of generative AI have progressed rapidly: Anthropic, OpenAI and others have fortified the infrastructure layer. Only now is the application layer catching fire, with companies racing to translate that infrastructure into tangible value for enterprises and consumers. Parloa is among that cohort. It builds tools for enterprises to deploy AI agents that handle complex customer interactions.
For them, AI is the new UI.
Strategy
The challenge for us: In such a fast-changing category, how do you create a brand that lasts? And how do you elevate humanity when AI is also at the center of the story? Every competitor leans on the novelty of natural language, ease, and integration. We shifted their focus from the technology, to what it ultimately enables: meaningful relationships that deepen over time.
BrandAt the core of the identity lie overlapping ellipses: lenses through which memory, emotion and meaning converge. These form a monochrome data layer for technical diagramming. That same geometry unfolds, in motion or gradient, into a bright, emotive space that frames key content.
Parloa’s old speech-bubble logo no longer fit its vision. The new mark, derived from overlapping lenses in the identity system, reflects emotional depth and mutual understanding. Refined from hundreds of iterations, it carries weight in static form, dynamism in motion, and a subtle nod to the letter ‘P’.
We chose Exposure by 205TF as Parloa’s display typeface for its conceptual connection to light and letterforms that appear to un-blur as if emerging from memory. The system balances precision with humanity, giving Parloa a voice that can hold technical detail while conveying emotional depth.