Harris for President — Kimia Fariborz Design

Harris for President

Campaign
Branding
Social & Digital
Print

107 days.

That’s how much time they had to reimagine, design, and execute a presidential campaign, with myself joining as Senior Designer for the last 28. While we didn’t get the result we hoped for, I’m so proud of what we accomplished in such a short time.

When I joined, the Special Projects team was tasked with focusing on what we called The Final Stretch. This included the GOTV (”Get Out the Vote) initiative and the Vote for Freedom Tour Brand.

Harris for President Branding

Prior to my time on the campaign, the team worked with Wide Eye for a 5-day sprint of the official rebrand, providing our team with a foundational visual identity for us to build upon.

I’m adding this to give you context of what we we were working with. I only did the pins! But I want to show that the challenge before me was to take this very presidential branding to create the high-energy GOTV and Vote for Freedom Tour Brand later.

GOTV Branding: The Final Stretch

“Get Out the Vote” efforts as soon as early voting began. To help mobilize early voters across battleground states, we also gave our brand a small makeover—a fresh look that would signal the public that we were entering the campaign’s final stretch.

To capture the essence of this new phase, we incorporated colors inspired by local communities, added some exciting new design elements to our work, and focused heavily on localized early voting language that would resonate with people. This energy translated to our events, too.

Vote for Freedom Tour Brand: When We Vote We Win

As the campaign journey came to a close, we were handed a last challenge:

Create a bright, joyful, and entirely fresh brand for our final rallies and concerts—something full of life, high energy, and fun, a fresh extension of the identity we had built. From this, “When We Vote We Win” was born.

The When We Vote, We Win branding was inspired by Americana. Vintage basketball posters, screenprinted concert flyers—that whole aesthetic. Red, white, and blue as timeless and powerful combinations. We sought to channel that energy while infusing it with a modern edge. “VOTE” graphics boldly bleed off edges while the motion graphics seemed to spin and dance, perfect for concert screens.

The 47th

Our final design featured a logo embodying the vision of our would-be President, Kamala Harris: a simple ’47,’ rendered in our bold Denton typeface. Her name was presented with increased tracking, flanked by two stars – a subtle nod to her ambition to reach for the highest office in the land.

Team

Head of Design
Shar Biggers

Design Advisement & Operations
Jen Perrone, Cliff Ngwafon, Candice Dayoan

Harris For President Design Team
Ana Rice, Design Lead
Andrea Wang, Senior Designer
Chanel Gilcrease, Graphic Designer
Harrison Mitchell, Senior Designer
Johan Vilchez, Design Lead
Kimia Fariborz, Senior Designer
Laura Hardwick, Design Lead
Linda Sue Strong, Senior Designer
Margherita Urbani, Senior Designer
McKinley Gillespie, Design Lead
Noah Whitford, Senior Designer
September Broadhead, Senior Designer
Stephanie Wolf, Design Lead
Tim Do, Graphic Designer
Xinyu Brittany Liu, Graphic Designer

Illustrations
Margherita Urbani

Photo & Video Usage (Larger Creative Team)
VP Harris Launch Video, Kate Conway, Kevin Dreyfuss, Grant O’Brien

Case Study Plane, MI Univ, & Bus Photo Usage
Airways Photo, Andrew Roth, Chris Goulet, Daniël Cronk, Mateo Skinner

Brooklyn, New York

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