American Academy of Neurology
Branding
After 25 years, the American Academy of Neurology came to FutureBrand to update their strategy and brand identity.
The changes, which were developed through invaluable member insight and feedback, highlighted another need: A fresh, modern presentation that honors both the AAN’s legacy and its future. The Board of Directors, which is comprised entirely of AAN members, took the opportunity to explore a refreshed look that works on all digital platforms as the growing Academy connects with members—and anyone who’s curious about brain health—around the world.
Logo
While the updated brand is a modern take on past visuals, it takes care to honor AAN history: The neuron, formerly depicted as a gold star, takes on a versatile and dynamic shape.
Strategy & Verbal
AAN’s goal was broader recognition in brain health. We leaned into the neuron spark and green for instant association and shifted the tone to be more accessible for people navigating neurological issues, not just neurologists.
We elevated their ‘Brain Health for All’ motto by breaking it out of the logo lockup and giving it its own structure, using an extended neuron line to underline ‘for all’ and reinforce the message at the core of the strategy
Brand System
The broader system uses the neuron spark as a visual trigger, placing it over portraits, macrophotography, and scientific imagery to anchor every story back to brain health.
We extended the spark’s rays into a flexible grid, framing content through the lens of neurology and giving every layout a clear visual structure.
Team
FutureBrand, Design
Mattias Mackler
Sandra Reynolds
Kimia Fariborz
Dany Vo
Sofia Ohanna
Please contact FutureBrand for information on the strategic team.
American Academy of Neurology
Angela Babb
Andrew Imholte
+ more
Please contact AAN for information on the complete team.